NEW B2B ORDER PLATFORM
Exciting update for our B2B customers! You can now conveniently place orders through our B2B platform.
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Due to the considerable time and effort invested in crafting our seasonal collections, our online stock service is dedicated exclusively to customers who have pre-ordered the collection.
NEW INDEX 2024 RING BINDER
NEW COLOR STORY 'SILENT_SANDS'
FIRST has developed an exquisite new color story, "Silent-Sands-Collection". This collection features soft beige cotton fabrics paired with the Replay print.
The Silent-Sands-story is meticulously designed to ensure seamless coordination among all its elements.
A standout in this collection is the exclusive OSLO fabric, which has been in development for the past 6 months. This fabric represents a fresh vision for the jersey materials used in our previous collections and is designed to complement all styles within the Silent Sands color story.
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Discover our 68 new designs, including the adorable new Teddy Bear line, ...during your next appointment in July at our showroom.
spring-summer 2025 Collections
We are thrilled to announce the premiere of our Summer 2025 Collections, available for viewing by appointment at our showroom. Our talented design team has crafted an exciting new range of designs, featuring both innovative, out-of-the-box creations and timeless FIRST® origins that continue to define our style. Don't miss the chance to experience these exquisite collections firsthand. Schedule your appointment today!
FIRST®Couture Collection
FIRST has developed an exclusive new line for the next summer collection, to be sold under the prestigious FIRST®Couture label. This line features refined designs and exclusive details, including our signature FIRST lace incorporated throughout. Created for special occasions, this collection will be available only in selected FIRST boutiques and comes with comprehensive marketing and Instagram publicity. Experience this exclusive line firsthand in our showroom during the Summer 2025 collection presentation.
FIRST®One Collection
Under the brand FIRSTone®, First has launched an exciting new line that offers stylish options at an attractive consumer price. The collection features the new prints on jersey, including models like two-piece sets and the iconic First outfit with a teddy bear, all priced between €80 and €89. Available in white-beige, pink, and azzuro blue, these designs bring both charm and affordability to the market.
Elevate your presentation of our FIRST products by implementing exclusive label displays and adhering to the highest standards for floor presentation in your shop. This will not only highlight the unique quality of our offerings but also create an engaging and visually appealing shopping experience for your customers, setting your store apart from the competition.
