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B2B
- Professional use only

HOME COLLECTIONS
NURSERY LIFESTYLE
Silent Sands
Linen Blue NEW
Linen Pink NEW IN
Hopefull White
NURSERY FURNITURE
Gio' Collection
June Collection
Loft Collection
Nino Rocking Chairs
Delivery service
FLOOR TO WALL
Replay Wallpapers
Panorama Wallpapers
Rugs
MY FIRST FRIENDS
Zoë Teddy Bears
Max Hug Me Bear
Bob Cuddle Bear
Charly Pram Mobile
Oscar Sweet Dreams Mobile
ONLINE STORE
NEW IN STORE
DISCOVER THE NEW FIRST® LINEN PINK COLLECTIONS

EXCLUSIVELY IN FIRST® STORES FROM WEDNESDAY 1ST OF JULY
OUT & ABOUT COLLECTIONS
PRAMS & STROLLERS
Atlanta First Class Edition
Atlanta Signature Edition
Orly First Signature Edition
Orly First Class Edition
Classic Edition
COMFORT
e-Lite Car Seats
Accessories
Angels Nests
LIFESTYLE
FIRST®Signature Bags
Efficiently Organised
BRAND SERVICES
First Class Store
Certificate Of Authenticity
adapter adjustment instructions
ONLINE STORE
NEW IN STORE
DISCOVER THE NEW SIGNATURE EDITION

EXCLUSIVELY IN FIRST® PREMIUM SIGNATURE STORES FROM FRIDAY JUNE 19TH
I would like to receive a personal invitation for a private FIRST® Signature Demo.
MY FIRST OUTFIT
DESIGNER BABYWEAR
FIRST®One
FIRST ®Couture
FIRST®Origins
FIRST®Signature Collection
ONLINE STORE
Summer Collections
Winter Collections
BEST SELLERS
Gentleman's Style
My little Princess
NEW IN STORE
GIFT SETS
GIFTS
E-gift
A timeless gift, instantly delivered
FIRST®Fragrance
Our signature scent for first memories
Luxury Gift Sets
Wrapped in our iconic luxury box
First Days Sets
Maternity Essentials
Thoughtful gifts for every FIRST moment
NEW IN STORE
LINEN PINK
NEW in store
LINEN BLUE
Discover now in avant première
FIRST SIGNATURE EDITION
Discover now
FIRST CLASS EDITION
Travel in First Class
Silent Sands
Now available

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for bed
for cradle or playpen
for Boys
for Girls
for Unisex

Summer Collections
Winter Collection

FIRST®Signature
FIRST®One
FIRST®Couture
FIRST®Cashmere
FIRST®Linen
FIRST®Origins

CLASSICS 'Linen Blue'
CLASSICS 'Linen Pink'
CLASSICS 'Silent_Sands'
CLASSICS 'Hopefull White'
BASICS

GIO' furniture
JUNE furniture
LOFT furniture
NINO rocking chairs

FIRST SIGNATURE EDITION
FIRST CLASS EDITION
CLASSIC EDITION

9923402 TOTE BAG First Signature Edition
Price€319.00
9923401 XL WEEKEND BAG First Signature Edition
Price€396.00
9923400 SOFTLAY MUM BAG First Signature Edition
Price€359.00
9903442 diaper bag
Price€396.00
9903441 diaper bag
Price€396.00
9903452 TOTE BAG First Class Edition
Price€289.00
9903451 XL WEEKEND BAG First Class Edition
Price€396.00
9903450 SOFTLAY MUM BAG First Class Edition
Price€359.00
9903424 Rafaella Midnight black FIRST®SIGNATURE diaper bag
Price€595.00
9903423 Ariane Midnight black FIRST®SIGNATURE diaper bag
Price€396.00
9903423 Ariane Shadow beige FIRST®SIGNATURE diaper bag
Price€396.00
9903423 Ariane Copper twilight FIRST®SIGNATURE diaper bag
Price€396.00
9903440 diaper bag
Price€385.00
9903872 travel changing pad
Price€167.00
9903422 diaper bag Signature Edition
Price€395.00
9903420 diaper bag
Price€395.00

HOW CAN WE HELP YOU?

Locate a First shop

Customer support FAQ

Aftersales support

Return instructions

Certificate of Authenticity

General sales terms & return policy

MY FIRST COLLECTION

My First Outfit

Nursery Lifestyle

My First Friends

FIRST®SIGNATURE diaper bags

Atlanta City Baby Car

OPPIO Twins Baby Car

E-lite Car seat

Baby Car & Car Seat Accessories

CONTACT WD DIFFUSION

Email contact@wd-diffusion.com

Oude Beselarestraat 52 - 8940 WERVIK - BELGIUM

Call us +32 56 311587

ABOUT US

International trade fairs

©2026 by WD DIFFUSION all pictures are copyright

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