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Designer Babywear

'myFIRST®outfit'

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Winter 2026-27

FIRST® COUTURE Girls Collection.
Soft velvet in powder pink and off-white, elevated with delicate brushed textures, bows and signature FF lace details. Feminine, refined and timeless.

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FIRST® SIGNATURE Boys Collection.
Elegant rompers with integrated knitwear, subtle fur accents and refined detailing in soft beige and Azzurro tones.

A winter collection defined by softness & the signature elegance of FIRST®.

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FIRST®SIGNATURE collection

Discover our exclusive high-end baby line, featuring the recognizable logo that is beautifully woven throughout the entire FIRST ® SIGNATURE collection, blending luxury and comfort in every detail.

FIRST®One collection

FIRST introduces a stylish  jersey collection, featuring trendy prints on two-piece sets and the iconic First outfit with a teddy bear. Available in white-beige, prices range from €80.

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FIRST®Couture

FIRST®Couture unveils its exclusive  2026 line, featuring refined designs and signature FIRST lace. Made for special occasions, it will be available only in select FIRST boutiques.

LUXURY GIFT SETS

Discover the Perfect Gesture: Our First Gift Box for Baby Showers and More .

 

Whether you’re shopping for your own baby or seeking the perfect gift for a new parent, our collection reflects the sentiment of giving something beautiful and meaningful.

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Guarantee of Exclusivity ®

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When you choose one of our registered ® outfits, you’re choosing an exclusive experience.

 

It’s a guarantee that your baby will wear a piece that’s not mass-produced, but rather meticulously crafted to retain its unique allure.

YOUR LITTLE GIRL:
A TRUE STYLE ICON

For girls, airy organza satin silhouettes enriched with embroidered FF monograms and couture-inspired details.

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MY LITTLE PRINCESS

Step into a world of elegance with our collection featuring soft fur in light blush pink, adorned with special details like strass applications, bows in velvet, beige fur accents, fringes, lace, and heart embroideries – where every piece is a celebration of grace and style! 

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 GENTLEMAN'S STYLE

Explore our Winter Collection for your baby boy, featuring rompersuits with teddy bear embroideries , available in the soft beige color with adorable teddy bear applications in fur.

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MY FIRST BODYSUIT

Crossed Comfort

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Our FIRST® baby bodysuit is meticulously designed for your baby's ease and convenience.

 

With a practical frontside opening, changing your baby becomes effortless, allowing for quick adjustments without disturbance.

 

Crafted from a blend of jersey and lycra, this design prioritizes comfort for your little one."

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