NEWS

Be part of an elite circle with a stroller that turns heads, ensuring your stroll is an exclusive statement, not just a routine on every street corner.

Introducing our new exclusive pram for your Precious! Be the FIRST to experience this innovation at your FIRST dealer.

Our new FIRST EXCLUSIVE DESIGNED wallpaper series will match every interior along with the 'essentials' and 'classics' color ranges.

Classics are the FIRST signature designs: Crystal Grey, Moonlight Grey, Ethnic White and Pretty pink, using exclusive and advanced durable fabrics with sophisticated accents such as exclusive lace and fine embroideries.

The new designed Atlanta city baby car has been created in a contemporary Classic combination of a dark blue upholstery with cognac trimmings and beige finishings inside. The bassinet has been re-designed with much extra's to discover.

The First chair is  made to last. An ergonomic shape for mother & baby's comfort in combination with the contemporary design will fit in each room. Including 2 pillows for  lumbar & head positioning.

Discover the new 'Pretty Pink' series in our First official stores. The new color   'blush pink' is made of exclusive First designed fabrics & accessories.

The new 'First' Moses basket is designed for newborn babies to sleep in for the first 3 to 4 months. They provide a cosy and reassuring confined space for your child. The 'First' Moses basket is made of 100%  all natural, woven palm leaves. The set includes the exclusive 'First' padded jersey bumper, 2 detachable bows (with a popper), a mattress with a removable jersey cover and a bedding set in the same padded jersey of our 'Crystal White soft touch ' series.

Our  ‘Knitwear’ collection has been enlarged with a new knitted teddybear of 50cm height. The bear can be personalised with the name of your choice. The delivery is 2 weeks after placing the order. The teddy bear is delivered with a First Limited Edition luxury box.

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

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Responding to customer demand, we've designed a lightweight yet snug sleeping bag tailored for newborn baby's up to 3 months. Easy to open with poppers, it's the perfect choice for newborn babies. Plus, look out for larger sizes available up to 24 months.

100% LINEN. From now on, our range will be expanded with linen accessories for the cot, bed and moses basket. Numerous new accessories such as the linen canopy, bows and the moses basket skirt are essential for a refined presentation.

Discover now in avant première our new First Summer 2023 designs. Online or in our First exclusive dealers network . 

The First ‘Essentials’ line, timeless designs made in jersey along its typical destinguished details. Four essential colors such as pure white, pearl grey , azzuro blue and beige will match with most of contemporary interiors.

The latest design from FIRST is a trendsetter. This technical masterpiece in knitwear can now also be found in the decoration of your room, with the well-known FIRST signature.

Now in your First store: the new Beige Atlanta in a limited edition with certificate of the serial number. The stroller is finished with a leather trim & new rims. The water-repellent fabric has a unique timeless look. The hood now also has an improved system for positioning it. The handle has a graceful shape with a special detail impression of the First crown.

The new FIRST upholstery has been made with the  typical First signature. Stitched jersey & white coton piping gives it a extra high end finishing.

FIRST exclusive design moses basket foldable stand-up in white lacqued berch wood.

The new cover & reduction pillow in jersey is a special 'custom' made for the Cloud z. available in endless grey.

The new exclusive 'FIRST' cover has a luxurious & timeless appearance. Made in coton, size 80cm/110cm

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Endless Grey fabrics are a combination of soft padded grey jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

Introducing our exclusive diaper bag collection featuring two distinct styles: the Rafaella and Ariane.

Whether you opt for the duffle or backpack style, both bags exude exclusivity with embossed signature details of First.

‘Rose Quartz’
The beauty of this color has been considered the crystal of love for centuries. Delicate details of an EXCLUSIVE embroidered cotton in SATIN in combination with a soft and quilted 3D jersey will captivate many hearts.

The new designed Gio' nursery dresser has the perfect measures to match in all spaces. With the removable nursery kit, it can be used as a nursery dresser. When removing this  nursery kit, the Gio' dresser will fits any room.

The new OPPIO Twins Stroller has an engenious design and foldable frame, which has been made for a comfortable size when folded in a car trunk.This carrycot can both be used with a pram unit and a seat unit. 

A delicate mix of stylish exclusive beige fabrics and soft jersey. Modern designs combined with daring ethnic embroidered details perfectly capture our exclusive image, as expected from our First designs.

From now on you can expand your baby bedroom with the new First toy box. This chest will be available in the June & Gio' series. Strong and durable with an optional mattress cushion. Our toy case is equipped with a safe pump and braking system.

The new Gio' furniture series are made from  a CONTEMPORARY design. The base curves are very PURE and timeless, which gives the final entity a class & MODERN look. The conical buttons in lacquered stainless steel to open the drawers give it an elegant finish. All details from the GIO' series are REGISTERED & PATENTED to preserve the exclusivity of this room.

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In addition to our exclusive jersey padded cover, this hood is made in a stretchable jersey for your baby's protection. Available in white & grey

The new plaid can be used as a soft playing carpet or playpen base. It has a padded filling with a knitted FIRST logo.

Size 75cm/95cm

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Crystal White fabrics are a combination of soft padded white jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.