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NEWS

DISCOVER IN AVANT PREMIERE

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APRIL 2021

ETHNIC WHITE

Coming soon: A delicate mix of stylish exclusive beige fabrics and soft jersey. Modern designs combined with daring ethnic embroidered details perfectly capture our exclusive image, as expected from our First designs.

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NOVEMBER 2020

JUNE TOY BOX

From now on you can expand your baby bedroom with the new First toy box. This chest will be available in the June & Gio' series. Strong and durable with an optional mattress cushion. Our toy case is equipped with a safe pump and braking system.

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SEPTEMBER 2019

NEW GIO'ROOM

The new Gio' furniture series are made from  a CONTEMPORARY design. The base curves are very PURE and timeless, which gives the final entity a class & MODERN look. The conical buttons in lacquered stainless steel to open the drawers give it an elegant finish. All details from the GIO' series are REGISTERED & PATENTED to preserve the exclusivity of this room.

SEE MORE
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SEPTEMBER 2019

Endless Grey 'First' Basket

9904538 maxicosi pebble cover hod first car seat

JULY 2019

MAXICOSI HOOD

In addition to our exclusive jersey padded cover, this hood is made in a stretchable jersey for your baby's protection. Available in white & grey

9904662 PLAID jersey playing carpet

JULY 2019

KNITTED PLAID

The new plaid can be used as a soft playing carpet or playpen base. It has a padded filling with a knitted FIRST logo.

Size 75cm/95cm

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JUNE 2019

WHITE 'COCCON®' NEST

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Crystal White fabrics are a combination of soft padded white jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

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APRIL 2021

NINO ROCKING CHAIR

Introducing soon: The First chair is  made to last. An ergonomic shape for mother & baby's comfort in combination with the contemporary design will fit in each room. Including 2 pillows for  lumbar & head positioning.

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OCTOBER 2020

PRETTY PINK

Discover the new 'Pretty Pink' series in our First official stores. The new color   'blush pink' is made of exclusive First designed fabrics & accessories.

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SEPTEMBER 2019

FIRST Moses basket

The new 'First' Moses basket is designed for newborn babies to sleep in for the first 3 to 4 months. They provide a cosy and reassuring confined space for your child. The 'First' Moses basket is made of 100%  all natural, woven palm leaves. The set includes the exclusive 'First' padded jersey bumper, 2 detachable bows (with a popper), a mattress with a removable jersey cover and a bedding set in the same padded jersey of our 'Crystal White soft touch ' series.

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OCTOBER 2019

Crystal White 'First' Basket

 

9905540 knitted teddy bear personalised name baby

JULY 2019

 KNITTED TEDDYBEARS

Our  ‘Knitwear’ collection has been enlarged with a new knitted teddybear of 50cm height. The bear can be personalised with the name of your choice. The delivery is 2 weeks after placing the order. The teddy bear is delivered with a First Limited Edition luxury box.

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JUNE 2019

PINK 'COCCON®' NEST 

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

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NOVEMBER 2020

ATLANTA LIMITED EDITION

Now in your First store: the new Beige Atlanta in a limited edition with certificate of the serial number. The stroller is finished with a leather trim & new rims. The water-repellent fabric has a unique timeless look. The hood now also has an improved system for positioning it. The handle has a graceful shape with a special detail impression of the First crown.

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JULY 2020

CORAL MAXI COSI

The new FIRST upholstery has been made with the  typical First signature. Stitched jersey & white coton piping gives it a extra high end finishing.

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SEPTEMBER 2019

Mozes basket stand-up

FIRST exclusive design moses basket foldable stand-up in white lacqued berch wood.

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OCTOBER 2019

CYBEX CLOUD Z COVER

The new cover & reduction pillow in jersey is a special 'custom' made for the Cloud z. available in endless grey.

9904330 cover knitted coton FIRST

JULY 2019

KNITTED COVER

The new exclusive 'FIRST' cover has a luxurious & timeless appearance. Made in coton, size 80cm/110cm

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JUNE 2019

GREY 'COCCON®' NEST

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Endless Grey fabrics are a combination of soft padded grey jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

JULY 2019

 'COCCON®' NEST 

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

COLORS  WHITE , GREY&WHITE , PINK&WHITE

JANUARY 2019

BABYBJORN COVER

This new extra cover for the 'babybjörn' chair is made  in diffrent color shades: pretty pink (ref.4218), endless grey (ref.4217), crystal white (ref.4219) & true blue (ref.4216). Easy to take off and made in high standard First quality.

DECEMBER 2018

WOOL & CASHMERE LINE

A new contemporary mix of fur and wool/cashmere knitwear for car seats, and prams. This new Exclusive angels nest and matching blanket (ref.4370) is a exclusive First luxury design. The high standard of our wool & cashmere blend is pre-washed to insure the stability during the use of it.

AUGUST 2018

COVER for maxicosi Pearl car seat

This grey padded jersey cover has a delicate white finishing, Exclusive First design.

JUNE 2019

ATLANTA FIRST EDITION

The new Atlanta 'First Edition' has been released. Discover the new re-designed baby car with exclusive details and accessories in your FIRST shop now.

JANUARY 2019

NEW ACCESSORY LINE

Together with the black edition, discover a full range of First design accessoires such as wet wipes pouches, pacifier pouches and pram  angels nests for summer and winter.

NOVEMBER 2018

FOREVER BLUE 'redesigned'

The classic light blue designs becomes modern & 'boyish' thanks to the use of a new exclusive 'trompe-l'oeil' knit-print.

AUGUST 2018

MY FIRST FRAGRANCE

An innocent & alcohol free aroma with warm base notes of lily of the valley and jasmine. Suitable for newborn and mums. All ingredients are made in Belgium and meets EC requirements.

JUNE 2019

CRYSTAL WHITE

Pure & timeless, with a high level of cuddliness thanks to the use of soft molton. The crystal transparant grey finishing gives it his luxurious appearance.

DECEMBER 2018

ATLANTA BLACK EDITION

This new version was received with great enthusiasm during the last International fair in Cologne.The Black Edition is fully implemented in a exclusive 'black chrome' frame. The new wheels are with gel padded tubeless tires. Exclusive accessories such as our extra nursery bag (ref.4424), handmuff (ref.4424) & footmuff (art.4423)  will complete the range of the Black Edition. 

SEPTEMBER 2018

NURSERY PILLOW

'First' pillow in collaboration with Doomoo exclusive micro pearls' filling. Available in grey  & white waffled cotton jersey.

Also separately available as cover (ref.4820)