NEWS
DISCOVER IN AVANT PREMIERE

FEBRUARY 2023
XXL WALLPAPERS
Our new FIRST EXCLUSIVE DESIGNED wallpaper series will match every interior along with the 'essentials' and 'classics' color ranges.
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FEBRUARY 2023
CRYSTAL GREY
Classics are the FIRST signature designs: Crystal Grey, Moonlight Grey, Ethnic White and Pretty pink, using exclusive and advanced durable fabrics with sophisticated accents such as exclusive lace and fine embroideries.

DECEMBER 2021
ATLANTA CLASSIC EDITION
The new designed Atlanta city baby car has been created in a contemporary Classic combination of a dark blue upholstery with cognac trimmings and beige finishings inside. The bassinet has been re-designed with much extra's to discover.

APRIL 2021
NINO ROCKING CHAIR
The First chair is made to last. An ergonomic shape for mother & baby's comfort in combination with the contemporary design will fit in each room. Including 2 pillows for lumbar & head positioning.

OCTOBER 2020
PRETTY PINK
Discover the new 'Pretty Pink' series in our First official stores. The new color 'blush pink' is made of exclusive First designed fabrics & accessories.

SEPTEMBER 2019
FIRST Moses basket
The new 'First' Moses basket is designed for newborn babies to sleep in for the first 3 to 4 months. They provide a cosy and reassuring confined space for your child. The 'First' Moses basket is made of 100% all natural, woven palm leaves. The set includes the exclusive 'First' padded jersey bumper, 2 detachable bows (with a popper), a mattress with a removable jersey cover and a bedding set in the same padded jersey of our 'Crystal White soft touch ' series.

OCTOBER 2019
Crystal White 'First' Basket

JULY 2019
KNITTED TEDDYBEARS
Our ‘Knitwear’ collection has been enlarged with a new knitted teddybear of 50cm height. The bear can be personalised with the name of your choice. The delivery is 2 weeks after placing the order. The teddy bear is delivered with a First Limited Edition luxury box.

JUNE 2019
PINK 'COCCON®' NEST
The new exclusive FIRST coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest with 'safety push buttons', has been developped to avoid using cords for your baby's safety, The Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for washing.

NOW AVAILABLE
MY FIRST OUTFIT SPRING-SUMMER 2023
Discover now in avant première our new First Summer 2023 designs. Online or in our First exclusive dealers network .
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NOVEMBER 2022
ESSENTIALS
The First ‘Essentials’ line, timeless designs made in jersey along its typical destinguished details. Four essential colors such as pure white, pearl grey , azzuro blue and beige will match with most of contemporary interiors.

JULY 2021
MOONLIGHT GREY
The latest design from FIRST is a trendsetter. This technical masterpiece in knitwear can now also be found in the decoration of your room, with the well-known FIRST signature.

NOVEMBER 2020
ATLANTA LIMITED EDITION
Now in your First store: the new Beige Atlanta in a limited edition with certificate of the serial number. The stroller is finished with a leather trim & new rims. The water-repellent fabric has a unique timeless look. The hood now also has an improved system for positioning it. The handle has a graceful shape with a special detail impression of the First crown.

JULY 2020
CORAL MAXI COSI
The new FIRST upholstery has been made with the typical First signature. Stitched jersey & white coton piping gives it a extra high end finishing.

SEPTEMBER 2019
Mozes basket stand-up
FIRST exclusive design moses basket foldable stand-up in white lacqued berch wood.

OCTOBER 2019
CYBEX CLOUD Z COVER
The new cover & reduction pillow in jersey is a special 'custom' made for the Cloud z. available in endless grey.

JULY 2019
KNITTED COVER
The new exclusive 'FIRST' cover has a luxurious & timeless appearance. Made in coton, size 80cm/110cm

JUNE 2019
GREY 'COCCON®' NEST
The new exclusive FIRST coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest with 'safety push buttons', has been developped to avoid using cords for your baby's safety, The Endless Grey fabrics are a combination of soft padded grey jersey & the First high quality white cotton jersey. The cover and mattress are detachable for washing.
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JANUARY 2023
GIO' NURSERY DRESSER
The new designed Gio' nursery dresser has the perfect measures to match in all spaces. With the removable nursery kit, it can be used as a nursery dresser. When removing this nursery kit, the Gio' dresser will fits any room.

APRIL 2022
OPPIO Twins Stroller
The new OPPIO Twins Stroller has an engenious design and foldable frame, which has been made for a comfortable size when folded in a car trunk.This carrycot can both be used with a pram unit and a seat unit.
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APRIL 2021
ETHNIC WHITE
A delicate mix of stylish exclusive beige fabrics and soft jersey. Modern designs combined with daring ethnic embroidered details perfectly capture our exclusive image, as expected from our First designs.

NOVEMBER 2020
JUNE TOY BOX
From now on you can expand your baby bedroom with the new First toy box. This chest will be available in the June & Gio' series. Strong and durable with an optional mattress cushion. Our toy case is equipped with a safe pump and braking system.

SEPTEMBER 2019
NEW GIO'ROOM
The new Gio' furniture series are made from a CONTEMPORARY design. The base curves are very PURE and timeless, which gives the final entity a class & MODERN look. The conical buttons in lacquered stainless steel to open the drawers give it an elegant finish. All details from the GIO' series are REGISTERED & PATENTED to preserve the exclusivity of this room.

SEPTEMBER 2019
Endless Grey 'First' Basket

JULY 2019
MAXICOSI HOOD
In addition to our exclusive jersey padded cover, this hood is made in a stretchable jersey for your baby's protection. Available in white & grey

JULY 2019
KNITTED PLAID
The new plaid can be used as a soft playing carpet or playpen base. It has a padded filling with a knitted FIRST logo.
Size 75cm/95cm

JUNE 2019
WHITE 'COCCON®' NEST
The new exclusive FIRST coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest with 'safety push buttons', has been developped to avoid using cords for your baby's safety, The Crystal White fabrics are a combination of soft padded white jersey & the First high quality white cotton jersey. The cover and mattress are detachable for washing.

JULY 2019
'COCCON®' NEST
The new exclusive FIRST coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest with 'safety push buttons', has been developped to avoid using cords for your baby's safety, The Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for washing.
COLORS WHITE , GREY&WHITE , PINK&WHITE

JANUARY 2019
BABYBJORN COVER
This new extra cover for the 'babybjörn' chair is made in diffrent color shades: pretty pink (ref.4218), endless grey (ref.4217), crystal white (ref.4219) & true blue (ref.4216). Easy to take off and made in high standard First quality.

DECEMBER 2018
WOOL & CASHMERE LINE
A new contemporary mix of fur and wool/cashmere knitwear for car seats, and prams. This new Exclusive angels nest and matching blanket (ref.4370) is a exclusive First luxury design. The high standard of our wool & cashmere blend is pre-washed to insure the stability during the use of it.

AUGUST 2018
COVER for maxicosi Pearl car seat
This grey padded jersey cover has a delicate white finishing, Exclusive First design.

JUNE 2019
ATLANTA FIRST EDITION
The new Atlanta 'First Edition' has been released. Discover the new re-designed baby car with exclusive details and accessories in your FIRST shop now.
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JANUARY 2019
NEW ACCESSORY LINE
Together with the black edition, discover a full range of First design accessoires such as wet wipes pouches, pacifier pouches and pram angels nests for summer and winter.
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NOVEMBER 2018
FOREVER BLUE 'redesigned'
The classic light blue designs becomes modern & 'boyish' thanks to the use of a new exclusive 'trompe-l'oeil' knit-print.

AUGUST 2018
MY FIRST FRAGRANCE
An innocent & alcohol free aroma with warm base notes of lily of the valley and jasmine. Suitable for newborn and mums. All ingredients are made in Belgium and meets EC requirements.

JUNE 2019
CRYSTAL WHITE
Pure & timeless, with a high level of cuddliness thanks to the use of soft molton. The crystal transparant grey finishing gives it his luxurious appearance.

DECEMBER 2018
ATLANTA BLACK EDITION
This new version was received with great enthusiasm during the last International fair in Cologne.The Black Edition is fully implemented in a exclusive 'black chrome' frame. The new wheels are with gel padded tubeless tires. Exclusive accessories such as our extra nursery bag (ref.4424), handmuff (ref.4424) & footmuff (art.4423) will complete the range of the Black Edition.

SEPTEMBER 2018
NURSERY PILLOW
'First' pillow in collaboration with Doomoo exclusive micro pearls' filling. Available in grey & white waffled cotton jersey.
Also separately available as cover (ref.4820)