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NEWS

DISCOVER IN AVANT PREMIERE

9903424 detail (20).jpg

RELEASE DATE MARCH 2024

SIGNATURE DIAPER BAGS

Introducing our exclusive diaper bag collection featuring two distinct styles: the Rafaella and Ariane.

Whether you opt for the duffle or backpack style, both bags exude exclusivity with embossed signature details of First.

new pretty pink thema

AUGUST 2023 NOW AVAILABLE

CRYSTAL PINK

‘Rose Quartz’
The beauty of this color has been considered the crystal of love for centuries. Delicate details of an EXCLUSIVE embroidered cotton in SATIN in combination with a soft and quilted 3D jersey will captivate many hearts.

new gio dresser

JANUARY 2023

GIO' NURSERY DRESSER

The new designed Gio' nursery dresser has the perfect measures to match in all spaces. With the removable nursery kit, it can be used as a nursery dresser. When removing this  nursery kit, the Gio' dresser will fits any room.

new oppio twins babywagen

APRIL 2022

OPPIO Twins Stroller

The new OPPIO Twins Stroller has an engenious design and foldable frame, which has been made for a comfortable size when folded in a car trunk.This carrycot can both be used with a pram unit and a seat unit. 

ETHNIC WHITE new thema

APRIL 2021

ETHNIC WHITE

A delicate mix of stylish exclusive beige fabrics and soft jersey. Modern designs combined with daring ethnic embroidered details perfectly capture our exclusive image, as expected from our First designs.

new toy chest june

NOVEMBER 2020

JUNE TOY BOX

From now on you can expand your baby bedroom with the new First toy box. This chest will be available in the June & Gio' series. Strong and durable with an optional mattress cushion. Our toy case is equipped with a safe pump and braking system.

new gio room

SEPTEMBER 2019

NEW GIO'ROOM

The new Gio' furniture series are made from  a CONTEMPORARY design. The base curves are very PURE and timeless, which gives the final entity a class & MODERN look. The conical buttons in lacquered stainless steel to open the drawers give it an elegant finish. All details from the GIO' series are REGISTERED & PATENTED to preserve the exclusivity of this room.

SEE MORE
new mozes basket

SEPTEMBER 2019

Endless Grey 'First' Basket

9904538 maxicosi pebble cover hod first car seat

JULY 2019

MAXICOSI HOOD

In addition to our exclusive jersey padded cover, this hood is made in a stretchable jersey for your baby's protection. Available in white & grey

9904662 PLAID jersey playing carpet

JULY 2019

KNITTED PLAID

The new plaid can be used as a soft playing carpet or playpen base. It has a padded filling with a knitted FIRST logo.

Size 75cm/95cm

new coccoon

JUNE 2019

WHITE 'COCCON®' NEST

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Crystal White fabrics are a combination of soft padded white jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

new signature edition

RELEASE DATE 9 SEPTEMBER 2023

SIGNATURE EDITION

Introducing our new exclusive pram for your Precious! Be the FIRST to experience this innovation at your FIRST dealer.

new bahangpapier FIRST

FEBRUARY 2023

XXL WALLPAPERS

Our new FIRST EXCLUSIVE DESIGNED wallpaper series will match every interior along with the 'essentials' and 'classics' color ranges.

new crystal grey mozes mandje

FEBRUARY 2023

CRYSTAL GREY

Classics are the FIRST signature designs: Crystal Grey, Moonlight Grey, Ethnic White and Pretty pink, using exclusive and advanced durable fabrics with sophisticated accents such as exclusive lace and fine embroideries.

comng soon
new classic edition kinderwagen

DECEMBER 2021

ATLANTA CLASSIC EDITION

The new designed Atlanta city baby car has been created in a contemporary Classic combination of a dark blue upholstery with cognac trimmings and beige finishings inside. The bassinet has been re-designed with much extra's to discover.

new nino rocking chair

APRIL 2021

NINO ROCKING CHAIR

The First chair is  made to last. An ergonomic shape for mother & baby's comfort in combination with the contemporary design will fit in each room. Including 2 pillows for  lumbar & head positioning.

PRETTY PINK nieuw thema

OCTOBER 2020

PRETTY PINK

Discover the new 'Pretty Pink' series in our First official stores. The new color   'blush pink' is made of exclusive First designed fabrics & accessories.

new first mozes basket

SEPTEMBER 2019

FIRST Moses basket

The new 'First' Moses basket is designed for newborn babies to sleep in for the first 3 to 4 months. They provide a cosy and reassuring confined space for your child. The 'First' Moses basket is made of 100%  all natural, woven palm leaves. The set includes the exclusive 'First' padded jersey bumper, 2 detachable bows (with a popper), a mattress with a removable jersey cover and a bedding set in the same padded jersey of our 'Crystal White soft touch ' series.

new mozes basket wit

OCTOBER 2019

Crystal White 'First' Basket

 

9905540 knitted teddy bear personalised name baby

JULY 2019

 KNITTED TEDDYBEARS

Our  ‘Knitwear’ collection has been enlarged with a new knitted teddybear of 50cm height. The bear can be personalised with the name of your choice. The delivery is 2 weeks after placing the order. The teddy bear is delivered with a First Limited Edition luxury box.

new coccon angels nest

JUNE 2019

PINK 'COCCON®' NEST 

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

white mozes basket

AUGUST 2023 

PURE

100% LINEN. From now on, our range will be expanded with linen accessories for the cot, bed and moses basket. Numerous new accessories such as the linen canopy, bows and the moses basket skirt are essential for a refined presentation.

new collections summer 2023

NOW AVAILABLE

MY FIRST OUTFIT SPRING-SUMMER  2023

Discover now in avant première our new First Summer 2023 designs. Online or in our First exclusive dealers network . 

new essentials line

NOVEMBER 2022

ESSENTIALS

The First ‘Essentials’ line, timeless designs made in jersey along its typical destinguished details. Four essential colors such as pure white, pearl grey , azzuro blue and beige will match with most of contemporary interiors.

comng soon
new moonlight grey thema

JULY 2021

MOONLIGHT GREY

The latest design from FIRST is a trendsetter. This technical masterpiece in knitwear can now also be found in the decoration of your room, with the well-known FIRST signature.

new limited edition kinderwagen

NOVEMBER 2020

ATLANTA LIMITED EDITION

Now in your First store: the new Beige Atlanta in a limited edition with certificate of the serial number. The stroller is finished with a leather trim & new rims. The water-repellent fabric has a unique timeless look. The hood now also has an improved system for positioning it. The handle has a graceful shape with a special detail impression of the First crown.

new coral maxi cosi cover

JULY 2020

CORAL MAXI COSI

The new FIRST upholstery has been made with the  typical First signature. Stitched jersey & white coton piping gives it a extra high end finishing.

new mozes basket  stand-up

SEPTEMBER 2019

Mozes basket stand-up

FIRST exclusive design moses basket foldable stand-up in white lacqued berch wood.

new cybex cover

OCTOBER 2019

CYBEX CLOUD Z COVER

The new cover & reduction pillow in jersey is a special 'custom' made for the Cloud z. available in endless grey.

9904330 cover knitted coton FIRST

JULY 2019

KNITTED COVER

The new exclusive 'FIRST' cover has a luxurious & timeless appearance. Made in coton, size 80cm/110cm

new coccoon

JUNE 2019

GREY 'COCCON®' NEST

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Endless Grey fabrics are a combination of soft padded grey jersey & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

new coccon nestje

JULY 2019

 'COCCON®' NEST 

The new exclusive FIRST  coccon-nest has been designed for both day & night. It offers a comfortable and cozy feeling for your baby from birth till 8 months. The PATENTED SYSTEM of reducing or enlarging the nest  with 'safety push buttons', has been developped to avoid using cords  for your baby's safety, The  Pretty Pink fabrics are a combination of pink padded velvet & the First high quality white cotton jersey. The cover and mattress are detachable for  washing.

COLORS  WHITE , GREY&WHITE , PINK&WHITE

new babybjorn cover

JANUARY 2019

BABYBJORN COVER

This new extra cover for the 'babybjörn' chair is made  in diffrent color shades: pretty pink (ref.4218), endless grey (ref.4217), crystal white (ref.4219) & true blue (ref.4216). Easy to take off and made in high standard First quality.

angels nest for car seat in wool and cashmere cover in cotton

DECEMBER 2018

WOOL & CASHMERE LINE

A new contemporary mix of fur and wool/cashmere knitwear for car seats, and prams. This new Exclusive angels nest and matching blanket (ref.4370) is a exclusive First luxury design. The high standard of our wool & cashmere blend is pre-washed to insure the stability during the use of it.

9904552 jersey padded cover maxi cosi pearl car seat

AUGUST 2018

COVER for maxicosi Pearl car seat

This grey padded jersey cover has a delicate white finishing, Exclusive First design.

new first edition

JUNE 2019

ATLANTA FIRST EDITION

The new Atlanta 'First Edition' has been released. Discover the new re-designed baby car with exclusive details and accessories in your FIRST shop now.

 atlanta black edition ACCESSORIES FOOTMUFF HANDMUFF nursery bag

JANUARY 2019

NEW ACCESSORY LINE

Together with the black edition, discover a full range of First design accessoires such as wet wipes pouches, pacifier pouches and pram  angels nests for summer and winter.

forever blue room design and decoration first in light blue

NOVEMBER 2018

FOREVER BLUE 'redesigned'

The classic light blue designs becomes modern & 'boyish' thanks to the use of a new exclusive 'trompe-l'oeil' knit-print.

9906100 eau de senteur parfume first fragrance lily and jasmine for babies

AUGUST 2018

MY FIRST FRAGRANCE

An innocent & alcohol free aroma with warm base notes of lily of the valley and jasmine. Suitable for newborn and mums. All ingredients are made in Belgium and meets EC requirements.

new crystal white

JUNE 2019

CRYSTAL WHITE

Pure & timeless, with a high level of cuddliness thanks to the use of soft molton. The crystal transparant grey finishing gives it his luxurious appearance.

black edition pram luxury baby car first Atlanta

DECEMBER 2018

ATLANTA BLACK EDITION

This new version was received with great enthusiasm during the last International fair in Cologne.The Black Edition is fully implemented in a exclusive 'black chrome' frame. The new wheels are with gel padded tubeless tires. Exclusive accessories such as our extra nursery bag (ref.4424), handmuff (ref.4424) & footmuff (art.4423)  will complete the range of the Black Edition. 

nursery pillow doomoo micro pearls jersey first

SEPTEMBER 2018

NURSERY PILLOW

'First' pillow in collaboration with Doomoo exclusive micro pearls' filling. Available in grey  & white waffled cotton jersey.

Also separately available as cover (ref.4820) 

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