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At the heart of 'MY FIRST COLLECTION' lies an unwavering passion for design,  created in BELGIUM since 1995 that goes beyond the ordinary . Every element, from the smallest detail to the overarching concept, is born from a genuine dedication to creating something truly extraordinary for you and your loved ones.

OUR 'FIRST' DESIGNS ARE REGISTERED TO PRESERVE ITS EXCLUSIVE APPEARANCE

EXPLORE OUR NEW DESIGNS AND SHOP NOW FOR THE LATEST IN STYLE AND INNOVATION

DESIGNER BABY FASHION

Since its inception in 1995, ‘FIRST®’ has illuminated the world of babywear with its vision, artistry, and dedication. With every stitch, every design, and every collection, the brand continues to shape the way parents dress their babies and the way babies experience the world of fashion.

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EXCLUSIVE BABYWEAR DESIGNS

When you choose one of our registered ® outfits, you’re choosing an exclusive experience. It’s a guarantee that your baby will wear a piece that’s not mass-produced, but rather meticulously crafted to retain its unique allure.

BEDDING & NURSERY CARE

Welcome to a world of wonder, where every corner of your home holds the promise of the sweetest moments for you and your precious baby. From giggles and cuddles to tiny discoveries.

Here are some 'FIRST®' ideas to furnish your baby’s room with a complete collection of  nursery, bedding and decoration designs.