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Designer Babywear

'myFIRST®outfit'

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Spring-Summer 2025 Collections

For baby girls, elegance meets charm in white with beige details, featuring our FIRST®COUTURE line with exclusive lace, short combis, and matching hats.

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For baby boys, sophistication shines with exclusive striped details, perfect for a timeless summer look.

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FIRST®SIGNATURE collection

Discover our exclusive high-end baby line, featuring the recognizable logo that is beautifully woven throughout the entire FIRST ® SIGNATURE collection, blending luxury and comfort in every detail.

FIRST®One collection

FIRST introduces a stylish  jersey collection, featuring trendy prints on two-piece sets and the iconic First outfit with a teddy bear. Available in white-beige, prices range from €80.

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FIRST®Couture

FIRST®Couture unveils its exclusive Summer 2025 line, featuring refined designs and signature FIRST lace. Made for special occasions, it will be available only in select FIRST boutiques.

MY LITTLE PRINCESS

Step into a world of elegance with our collection featuring soft fur in light blush pink, adorned with special details like strass applications, bows in velvet, beige fur accents, fringes, lace, and heart embroideries – where every piece is a celebration of grace and style! 

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 GENTLEMAN'S STYLE

Explore our Winter Collection for your baby boy, featuring rompersuits with teddy bear embroideries , available in the soft beige color with adorable teddy bear applications in fur.

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Guarantee of Exclusivity ®

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When you choose one of our registered ® outfits, you’re choosing an exclusive experience.

 

It’s a guarantee that your baby will wear a piece that’s not mass-produced, but rather meticulously crafted to retain its unique allure.

LUXURY GIFT SETS

Discover the Perfect Gesture: Our First Gift Box for Baby Showers and More .

 

Whether you’re shopping for your own baby or seeking the perfect gift for a new parent, our collection reflects the sentiment of giving something beautiful and meaningful.

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YOUR LITTLE GIRL:
A TRUE STYLE ICON

Capture the essence of summer with our Girls Summer Vibes collection, featuring vibrant Azuro Stripe Rompersuits, bows-adorned ensembles, lightweight short rompersuits with skirts in light pink crepe de coton or Azuro Stripes, charming summer dresses for special occasions, and a delightful array of coordinating hairbands and hats, ensuring your little ones radiate style and joy all season long.

LITTLE MAN'S WARDROBE

Elevate your little gentleman's style with our Boys Special Occasion collection, featuring unique spencer and rompersuit combinations.

 

Rompersuits adorned with Azzuro Blu Check crepe de coton ties and charming "My First Friends" teddy bear applications in azzuro blu and beige are crafted for both short and long summer seasons, guaranteeing he steals the spotlight at every special event.

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MY FIRST BODYSUIT

Crossed Comfort

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Our FIRST® baby bodysuit is meticulously designed for your baby's ease and convenience.

 

With a practical frontside opening, changing your baby becomes effortless, allowing for quick adjustments without disturbance.

 

Crafted from a blend of jersey and lycra, this design prioritizes comfort for your little one."

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